Don’t stress if your answer is no because most businesses find it difficult to maintain a website. A website has many uses: a marketing tool, a sales tool, an information tool, or it can be a product by itself. So, it’s easy to see how managing these use cases could become overwhelming, especially when managing a website is not the core function of a trucking company. In the trucking industry, transporting goods and materials from one point to another is a core competency that requires completion. A trucking company should always focus on its core competencies first, but after it has established command over those essential business functions, a modern trucking company needs to expand its offerings in tandem with core business functions to thrive. Today the transportation market is experiencing capacity problems: “The [driver] turnover rate at both large and small fleets, despite this quarter’s declines, was still 14 points higher than a year earlier,” according to Sean McNally at trucking.org, and those capacity problems are stealing away much needed attention from service expansion opportunities. Moreover, on the other side of the business study, trucking companies have customers that want more visibility into their supply chain and are seeking companies that can accommodate their needs:
"Despite recognizing digital technologies, their impact and imminent uses, few organizations appear to be progressing at the rate that their C-suite executives consider necessary for achieving overall goals," Deloitte's survey stated. "The level and speed of digitalization across procurement functions is lower than expected and needed." Supply Chain Dive
These concerns create a void that needs filled and focusing a trucking company's resources on its core competencies alone will not fill that void. A trucking company that has an up to date website will fill the void for itself and its customers; as well as, to provide the tools necessary to navigate the transportation market and the growing capacity problem. Let’s explore some ways that your tucking company can address its concerns, fill this void, and fulfill its customer’s needs.
To take full advantage of a modern website, your trucking company needs to have a commercial grade (e.g. not designed by another marketing company) website, with effective brand messaging, blogging, contact and about information, be search engine optimized, have integration with back office tools (i.e. rate engine and dispatch system), and possess a mobile responsive design, created by a company that understands the trucking industry, and much more, understands how to develop web applications that allow for interconnected information systems; such as:
Real time rate quotes pulled from your proprietary rate engine or CzarLite base rate
Bill of lading and shipping label generation options with automatic PRO number assignment
Pickup requests that automatically update in your system
Real time shipment tracking for your customers
Transit time lookup
Lineal foot calculators
Proof of deliver requests
Ability for a customer to easily view claims
Career portal to help manage hiring employees (i.e. Truck Drivers)
Integration with CRMs and Email Marketing tools
Real time chat service
EDI and web API services
These types of tools are the promise of Web 2.0 and the yard stick to which your customers measure your value offering and effectiveness as a company.
Why should you talk to Next Step Logistics?
We have 14+ years’ experience building technology for the transportation, logistics, and freight payment industry. The owner of Next Step was a member of a family owned and operated trucking company started by his grandfather in the 1980s. Next Step is a Microsoft Partner, integrator, and solution provider.